ABOUT ME
Hi there, my name is Igor Živković, and I’m a freelance photographer, videographer, and digital marketer based in Belgrade, Serbia.
I was born and raised in what was once the Socialist Federal Republic of Yugoslavia, now Serbia. My passion for visual storytelling began early. When I was six, I became fascinated by my father’s VHS-C camera. I wasn’t allowed to touch it at first, but by the time I turned eleven and my family got a small Samsung point-and-shoot and later a Panasonic MiniDV camcorder, I started sneaking it out whenever my parents weren’t around, filming anything I could just to see how it looked through a lens.
Back then there were no tutorials, no YouTube, and barely any information online. I had to learn everything on my own, from transferring MiniDV footage to editing videos in 2004, all through trial and error. That struggle was what made me fall in love with the process. Even today, I love to figure things out, experiment, and learn by doing.
I started making funny videos with my friends, which later evolved into filming skateboarding sessions around my neighborhood. That passion led me to create my first full-length skateboarding films, Roll Around (2006) and Keep on Rollin’ (2007). The latter even premiered in a Belgrade cinema when I was seventeen, a moment that still means a lot to me.
After my family moved to Toronto, Canada in 2005, life took me through many chapters, from working different jobs to studying, traveling, and eventually living in Dubai, Las Vegas, and Malta. I worked hard, stumbled often, and learned that fulfillment doesn’t come from comfort or money, but from creating something meaningful.
In Dubai, I rediscovered my creative drive. I spent years saving, investing in equipment, and teaching myself digital marketing, blending creativity with strategy and realizing how the two worlds amplify each other.
After traveling to more than 60 countries, I returned to Belgrade in 2021. Today, I work as a Creative Director for a Toronto-based marketing agency while pursuing my passion projects in photography and videography.
My journey has taught me patience, resilience, and the importance of staying curious.
Every project is an opportunity to grow, to learn something new, and to create work that feels honest and real.